Clothing and books categories expected to have the best Black Friday 2021 deals

Oxylabs Web Scratch Trends Reveal Most Popular Categories For Black Friday This Year

VILNIUS, LITHUANIA / ACCESSWIRE / November 23, 2021 / Black Friday means that online retailers are increasingly making an effort to monitor the prices of their competitors before deciding on a discount themselves. New data from Oxylabs, a leading provider of web data collection solutions, reveals the product categories that could generate the most competition this year.

Web scraping is a technology that enables the large-scale collection of public web data, which has become main stream among e-commerce companies in recent years. Retailers collect data on competitor pricing, product availability, shipping information, and promotions, to name a few. This information enables retailers to make informed decisions on discount strategies, relevant to competitive selling periods, including Black Friday.

Oxylabs analyzed and compared two time periods – the period leading up to Black Friday 2021 (November 1-5, 2021) and the actual selling days of last year (November 26-30, 2020). Based on this data, the most scraped product categories in the world’s largest markets at the start of November 2021 were:

  1. Clothing and footwear
  2. Books
  3. Home and kitchen
  4. Grocery & Gastronomy
  5. Automotive

Oxylabs web scraping infrastructure traffic rates show online retailers were already three times as active at the start of November 2021 – compared to the five days of Black Friday in 2020.

Looking further down the product list, the most sought after products by retailers in early November were posters and prints (1.4% of all web scrapings during this period), rugs (1.2%) , women’s jeans (1%), men’s jeans (0.9%) and books on the subject of health (0.67%). Over 25,000 different product sub-categories were scratched.

According to Gediminas Rickevičius, Director of Strategic Partnerships at Oxylabs: “This data tells consumers which categories will be the most competitive, allowing sellers to offer the best prices afterwards. Consumers can expect to get the most discounts in these product categories because where sellers put the most effort to keep up with their competition. Salespeople analyze the entire competitive landscape for a particular product and frame their offer accordingly. With global supply chain issues and anticipated shipping delays threatening the biggest selling festival of the year, retailers are looking for smarter ways to gain competitive advantage and leverage publicly available data for that.”

Clothing dominated the entire list of web scratch-off jobs, and the clothing category as a whole was receiving more traffic than last year, potentially influenced by shopping habits related to the pandemic. With closures still in place in many parts of the world during Black Friday last year, many people refrained from updating their closets and focused on other items on their shopping list. This year, however, brands are strongly focusing on the clothing category to arouse the most interest among consumers and are preparing for it.

Posters and prints were the most popular Black Friday 2020 items with 3% of all unique web scratch jobs, followed by history books (1.5%), men’s t-shirts (1%) , humanities books (1%) and health. theme books (0.9%).

During the Black Friday 2020 sales, the five most scraped product categories were:

  1. Books
  2. Clothing, shoes and jewelry
  3. Home & Kitchen
  4. Automotive
  5. Sports and outdoors

Grocery and gourmet food is a new product category on the rise this year, revealing a trend in which grocery retailers are increasingly focusing on online sales.

Web scraping is becoming a crucial technology for e-commerce businesses. Oxylabs research UK shows that 57% of UK online stores use technology to gain critical insight into the competitive landscape.

About Oxylabs

Oxylabs is one of the world’s leading providers of high-end proxies and data scraping solutions for large-scale web data mining. The company’s mission is clear: to give every business – whether large or small – access to Big Data. With unparalleled hands-on experience in web data collection, Oxylabs is in trusted partnership with dozens of Fortune 500 and global companies, helping them unearth hidden gems of business intelligence data through cutting-edge products. and technological expertise. For more information, please visit:

Media contact:

Vytautas Kirjazovas
E-mail: [email protected]


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