Nigerians buy a lot of books. Picordi.com ask the question “Did you buy at least one book last year? “- the response was positive for 70% of women and 66% of men.”
The survey was carried out in March 2019 with 7,800 respondents from 41 countries.
“Among the most popular genres are thrillers, romance, adventure, sci-fi and fantasy, and detective fiction. Comics and poetry are the least popular.
“Most readers read fiction (79%). Nigerians also like leisure literature and business literature (38% and 31% respectively). “
In other parts of the world, audiobooks are growing in popularity, but Nigerians still love their paperbacks.
“Over the past year, digital and CD audiobooks have been purchased by 5% and 2% of respondents, respectively. The most popular among Nigerian readers are paper books. 25% of those surveyed ordered books online and 50% bought brick and mortar books. stores. “
What prompts Nigerians to buy certain books?
Recommendations from friends play an important role. 62% of those surveyed buy books based on recommendations from friends.
Others (38%) buy books based on their tastes and decisions. Book-based film releases account for (19%) and book award nominations (21%).
Blog reviews are also important. “In light of the growing popularity of the internet and social media, blogger reviews also play an important role (17%).
Nigerians want their books to be cheap. “The bargain price was chosen as the determining factor by 24% of those surveyed. ”
Why do Nigerians buy books?
Nigerians buy books just because they love to read. “Most of them just do it because they like to read (61%). 15% buy books for study or work and 7% as gifts.
“17% of the people questioned say that the act of buying books is for them a remedy against stress”
But buying books, starting and finishing the book are different skills.