From BookTubers and Bookstagrams to the latest trend in BookTok accounts on TikTok, more and more people are using social media to get into reading and help headlines and authors gain popularity.
So much so, in fact, that The Knowledge Academy conducted a study to find out which books and authors were the most popular on TikTok. Researchers looked at just under 200 books, sourced from Book Riot, Penguin, and other sites. Each book title was then typed into TikTok’s search function and then ranked based on the relevant hashtag views. Some books were not selected because the corresponding hashtags did not appear in the search.
According to the study, TikTok users can’t get enough books in genres like fantasy and romance, especially for young adults (YA). With over 707 million hashtag views, Leigh Bardugo’s Six of the crows—the first book of her YA fantasy Six of crows duology from the Grishaverse — was the most popular book on the list. Fantasy author Sarah J. Maas took # 1 as the Most Popular Author on TikTok with over 572 million hashtag views. Two of his books—Throne of glass, the first book in its series of the same name; and A court of mist and fury, the second book in it A court of thorns and roses series – both made the list. Plus, love books like Colleen Hoover’s 2016 contemporary novel It ends with us, about a complicated love triangle, appear in the top 10 of the ranking.
Find out below which book titles and authors are the most popular on TikTok based on hashtag views.
Top 10 Most Popular Books on TikTok
- Six of crows by Leigh Bardugo // 707,500,000
- Throne of glass by Sarah J. Maas // 439 100,000
- The Cruel Prince by Holly Black // 280,500,000
- The selection by Kiera Cass // 165,500,000
- It ends with us by Colleen Hoover // 148 100,000
- A court of mist and fury by Sarah J. Maas // 143,000,000
- Break me by Tahereh Mafi // 137,000,000
- punk 57 by Penelope Douglas // 125,500,000
- Blood and ashes by Jennifer L. Armentrout // 111,200,000
- Confess by Colleen Hoover // 97,800,000
Top 10 Most Popular Authors on TikTok
- Sarah J. Maas // 572,700,000
- Colleen Hoover // 236,900,000
- Leigh Bardugo // 142,000,000
- Penelope Douglas // 139 400 400
- Elle Kennedy // 112,400,000
- Cassandra Clare // 81,700,000
- Holly Black // 67,000,000
- Jennifer L. Armentrout // 44,600,000
- Victoria Avenue // 44,500,000
- Kiera Cass // 29,500,000
[H/T: The Knowledge Academy]
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