Two new business books on # 1 category hackers at the same time

Los Angeles, CA, December 07, 2021 – ( – Category Pirates, the leading digital business publisher, has announced that its first two full-size books, “The Category Design Tool Kit” and “A Marketer’s Guide To Category Design ”, successfully achieved number one status in multiple categories on simultaneously on Monday, December 6, 2021.

“Category Design has become the most powerful business skill on the planet,” said Category Pirates co-creator Nicolas Cole. “Over the past 20 years, Category Creation has grown from a little-known ‘positioning’ secret of advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now the single most in-demand skills among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers and even the next generation of digital creators. ”

Christopher Lochhead, Eddie Yoon, and Nicolas Cole, also known as Category Pirates, are thought leaders in category creation and design in the digital age.

What is Category Design?

Category design is the management discipline of creating and dominating markets. It is a strategy used by entrepreneurs, executives, marketers and creators to achieve business breakthroughs by establishing radical differentiation.

On average, category leaders earn 76% of the total value created in their market and have market capitalizations five to eight times that of comparable high growth companies. As a result, successful category designers are the people who earn the vast majority of the economic value created in any given market and are in the best position to make an outsized difference in the world.

Given the worldwide success of Harvard Business Review articles such as “Why It’s Worth Being a Category Creator” and “Category Creation Is the Ultimate Growth Strategy” (written by Category Pirate, Eddie Yoon) and the first category design book, “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” (co-authored by category hacker Christopher Lochhead), companies increasingly understand that in order to have a meaningful impact , in order to “market yourself for a niche you own,” and in order to dominate an industry, you need to create a new category for yourself (or redesign an existing category in your favor).

“The Category Design Toolkit”

In the Category Design Toolkit, readers discover 15 mind-altering frameworks about how business, life, and how people organize information into “categories” in their minds. Are you a B2B business software publisher? Do you sell plastic widgets on Amazon? You might be a small business owner, biotech entrepreneur, or YouTuber. It doesn’t matter who you are or what you do, design by category matters.

In this book, people will learn:

– How to objectively measure whether you and your business are creating a new category compared to someone else’s (existing) category.

– How to pursue the Magic Triangle: product design, business / corporate template design and category design.

– How to find your super consumers and use data from super consumers to discover new potential categories.

– How to design a breakthrough in a category (even if you think your industry is “too saturated” or “all the good ideas are taken”).

– The importance of being a missionary versus a mercenary – and why mercenary entrepreneurs and executives unknowingly compete in over 24% of the market.

– The 8 levers for differentiating categories, and all the ways to create a defensible gap around your business.

– How to apply the principles of category creation and category design, even as a small “e” entrepreneur or local business owner.

– How category design can be applied to your career as well (and why you should aim to market yourself for a niche you own, not “build a personal brand).

– What if you neglect your category and how to infuriate the industry leaders of category violence who make this mistake.

– How to write a legendary S-1 and raise hundreds of millions (if not billions) of dollars when your company goes public by championing the future growth of your category (which you created and designed).

– Why “Blue Ocean” is not what you are looking for. And if you really want to create your own category, you have to execute a No Ocean strategy.

The Category Design Toolkit has everything people need to know to learn, practice, and master category design skills.

“A Marketing Guide to Category Design: How to Escape the ‘Best’ Trap, Curb Demand, and Start a Love at First Time Strategy”

In A Marketer’s Guide To Category Design, users will learn:

– There is a new category of “humans” in today’s world: Native Digital (people under 35). And if you are a Native Analog then all of your marketing efforts have to fit into this new context called “For Native Digitals, the digital world is the real world”.

– Why so many marketers, entrepreneurs, executives and even investors fall into the big brand lie trap (mistakenly believing that the company’s “brand” customers care).

– The “best” trap: why comparative marketing never works and causes comparison-oriented companies to compete for only 24% of the market.

– How to successfully execute a Dam The Demand strategy, stopping customers in the “old” world and moving them to the new and different future you are creating.

– How to launch a Lightning Strike strategy and why “Peanut Butter Marketing” (spread evenly throughout the year) is a guaranteed path to irrelevance.

– What most marketers don’t understand about Black Friday and why discount campaigns and coupons are a bad way to grow your business.

– And finally, the difference between content marketing that grabs people’s attention and makes a difference and content that goes nowhere.

About the Pirates category

Category Pirates is the leading authority on the design and creation of categories. We publish newsletters and books for radically different people who want to see, design and claim the future.

The Category Pirates newsletter is among the top 1% paid newsletters on the Internet, and currently ranks 7th in the “business” sub-category on Substack. Category Pirates has published over 20 books with several books reaching # 1 status on in several business, strategy, and marketing categories.

Eddie Yoon, Nicolas Cole and Christopher Lochhead are the co-creators of Category Pirates.


Contact details:
Category Pirates
Nicolas cole
Contact by e-mail

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